Premium Chocolate for China and Beyond 🍫
Premium Chocolate for China 🇨🇳 and Beyond 🍫
🌍How can a Swiss family business expand internationally and develop sustainable markets, especially in a culturally different environment such as hashtag#China?
💡During our factory visit to Läderach in Bilten GL🇨🇭, many of these questions were explored and discussed with David Läderach, GM Switzerland, including topics such as pricing strategy, distribution and supply chain considerations, brand positioning and adapting to local consumer preferences and taste.
🤝A sincere thank you to David Läderach and the entire Läderach team for the warm welcome, valuable insights and open exchange with our visiting blended group of University of Zurich (UZH) MAS EABM master candidates, together with participants from Antai College of Economics & Management, Shanghai Jiao Tong University 🇨🇳, who are attending our EABM Winter School this week at the Greater Zurich Area.
For many participants, the visit was a true eye-opener, highlighting the importance of family business management, long-term strategic planning and the dedication behind a premium product.