MAS European and Asian Business Management - 2024/26

The MAS course is composed of the following modules. Note that courses are subject to change.

Fundamentals of International Management on Master Level (31 ECTS)

Course-blocks à 1-3 full days

• Applied Business Ethics
• Asian Business Series (Japan, Korea, ASEAN, India, Singapore etc.)
• Corporate Finance
• Financial Accounting
• Innovation Management
• Intercultural Leadership
• Leadership and Human Resource Management
• Macroeconomics
• Marketing in the Era of Digitization
• Neuromanagement
• Research Methodology
• Strategic Management
• Supply Chain Management

European Business Management (12 ECTS)

Course-blocks à 1-3 full days  

• Case Studies on Cross-Border Business - Focus Europe
• European Business Environment, Government and Society
• European HR Management and Strategies
• International Negotiation: The Swiss Art of Mediation
• Luxury Brand Management
• Management of European Multinational Corporations
• Swiss Family Business
• Swiss Competitiveness
• Strategic Branding and Retailing (elective)

Chinese Business Management (12 ECTS)

Course-blocks à 1-3 full days

• Case Studies on Cross-Border Business - Focus China
• Chinese Culture and Enterprise Management
• Chinese Digital Business: E-commerce, Marketing and Entrepreneurship
• Chinese Banking System
• Macroeconomics in China
• The Emergence of Chinese Global Business Leaders
• The Ecosystem of Chinese Enterprises

Corporate Project (5 ECTS)

Participants complete a practical project (in the form of a paid internship, real life consulting project, case study research, etc.) for a period of 6-8 months.

For European students it is recommended doing the corporate project in Asia; for Asian students in Switzerland.

Master Thesis (10 ECTS)

The MAS thesis is completed in a team format with 2 to 3 students per group. The research is supervised by a program lecturer.

The written part of the thesis will be graded and will count for 9 ECTS.
The thesis has to be presented in an oral defense session which will count for 1 ECTS with a pass/fail grade.

Additional courses

In addition to these modules, elective courses are provided.

Language courses will be offered to MAS students during the first semester. Attending a German language course is a requirement for Asian students; Asian language courses for European students.

The first and parts of the second semester are comprised 55 ECTS and are based on weekly courses of one to three days. All courses are taught at the UZH campus, either at the UZH main campus or other UZH campuses in Zurich

Orientation week: 23 - 28 August 2024

Duration: September 2024 to March 2025

Course Days: 3 full days per week
Course hours: 09:00-12:30h, 14:00-17:30

Autumn break: 17 - 24 November 2024
Winter/New Year break: 19 December 2024 - 5 January 2025

Courses are subject to change.

January - February , 3 full day per week

Course hours: 09:00-12:30h, 14:00-17:30h

Courses are subject to change.

February - March, 3 full days per week

Course hours: 09:00-12:30h, 14:00-17:30h

Courses are subject to change.

Participants will complete a 6-8 months corporate project (in the form of a paid internship, real-life consulting project or applied case study research) in an international company/organisation.

• Incl. 6-8 month working abroad paid internship (Swiss Work permit supported)

Participants will complete a 6-8 months corporate project (in the form of a paid internship, real-life consulting project or applied case study research) in an international company/organisation.

Students securing their 6-8 month internship in Switzerland will be supported with the 6-8 month Swiss Internship Work permit (Pflichtpraktikum). Other additional work engagements (such as part time work) will NOT be allowed in our program for students coming with a student visa.

Agenda subject to change