23.10.2024Milan Study trip 2024

💎 GEMBA* in the Italian Luxury Jewellery Industry: EABM Master Candidates Visit Damiani Jewellers 

✨Our UZH European and Asian Business Management ❘ University of Zurich ❘ Master of Advanced Studies MAS, EABM master candidates at the University of Zurich had the incredible opportunity to immerse themselves in the world of Italian luxury jewellery during a study trip to DAMIANI Group, one of Italy's most iconic and prestigious jewellery brands.
*Gemba (現場) is the Japanese term for “actual place,” often used for the shop floor or any place where value-creating work actually occurs.

🌍 Founded in 1924 in Valenza, 🇮🇹 the heart of Italy's—and the world’s—most important jewellery district, Damiani has been synonymous with handmade luxury for nearly a century.
As the only international jewellery brand still operating in its original location, DAMIANI stands out for its commitment to preserving the artisanal heritage of Valenza, a commitment embodied by the Damiani Academy, which trains the next generation of master goldsmiths.

💎 During the visit, we gained exclusive insights into the craftsmanship, design, and manufacturing processes. From precious stone procurement to the intricate techniques behind their handmade jewellery, the master candidates explored every facet of what makes Damiani a global leader in luxury.

👏 We were also honoured to meet Giorgio Damiani, CEO and Vice President, who shared his valuable insights into the brand's legacy and vision for the future. Thank you for opening your doors and providing our MAS class with such an inspiring experience.